Free TOWS Maker Tool - Stephan Hitchins

TOWS Maker

Strengths / Opportunities Strategies

Use strengths to take advantage of opportunities. Enter one strategy per line. Do not add bullet points — the export will format these automatically.

Strengths / Threats Strategies

Use strengths to reduce or avoid threats. Enter one strategy per line. Do not add bullet points — the export will format these automatically.

Weaknesses / Opportunities Strategies

Overcome weaknesses by taking advantage of opportunities. Enter one strategy per line. Do not add bullet points — the export will format these automatically.

Weaknesses / Threats Strategies

Minimise weaknesses and avoid threats. Enter one strategy per line. Do not add bullet points — the export will format these automatically.

About TOWS Maker

TOWS Maker is a structured strategic planning tool designed to help users move beyond identifying strengths, weaknesses, opportunities, and threats, and instead develop practical strategic responses from them. The framework encourages users to connect internal strengths and weaknesses with external opportunities and threats through four types of strategy: SO strategies that use strengths to take advantage of opportunities, ST strategies that use strengths to reduce threats, WO strategies that use opportunities to overcome weaknesses, and WT strategies that minimise weaknesses while avoiding threats. By entering one strategy per line, users can build a more readable and well-organised TOWS analysis that supports planning, reflection, discussion, and export into Word, JPEG, or PDF format.