Definition
Primary research refers to the collection of original data for a specific research purpose or project. It is conducted by the researcher or the organization directly, rather than relying on existing sources of information.
Benefits
It allows you to gather data tailored to your specific research question or objective.
The information collected is up-to-date and relevant to the current context.
You can ensure the accuracy and reliability of the data by designing and conducting the research yourself.
It provides detailed and comprehensive insights into the subject matter, often uncovering nuances that secondary research might miss.
You can adjust your research methods and questions as you gather data, allowing for a more adaptive approach.
The data collected is proprietary, giving you control over its use and dissemination.
Methods and Tools
The methods used in primary research depend on the research question and the type of data required, but typically involve direct engagement with participants, such as through surveys, interviews, experiments or observation. Primary research is valuable because it provides up-to-date, relevant, and specific data tailored to the researcher's needs.
A focus group is a qualitative research method used to gather in-depth insights and opinions from a small, diverse group of people about a specific topic, product, or service.