Definition

Fear of failure is a common obstacle that many people face, particularly during the ideation and design thinking process. This fear can prevent individuals from fully exploring their ideas, taking risks, and experimenting with new approaches, which can ultimately hinder the success of the project. One of the key principles of design thinking is to embrace failure as a natural part of the ideation process. The idea is that through experimentation and testing, designers can quickly learn what works and what doesn't, and then adjust their approach accordingly. However, fear of failure can make it difficult for designers to take the necessary risks and try out new ideas.

Designers can also reduce the risk of failure by testing and refining their ideas at each step of the process.

Overcome the Fear

To overcome this fear, it is important for designers to adopt a mindset of experimentation and iteration. This means that they should be willing to try out new ideas, even if they are not sure whether they will work. They should also be open to feedback and willing to make changes based on what they learn. Another important strategy for overcoming fear of failure is to break the design process down into smaller, more manageable steps. By focusing on one small step at a time, designers can build momentum and gain confidence as they progress. 

Supportive Environment

It is important for designers to create a supportive environment that encourages experimentation and risk-taking. This can involve working in teams that value and celebrate creativity, providing opportunities for learning and development, and recognizing and rewarding successes (as well as failures).

In summary, fear of failure can be a significant obstacle to the ideation and design thinking process. However, by adopting a mindset of experimentation and iteration, breaking the process down into smaller steps, and creating a supportive environment, designers can overcome this fear and create innovative, successful designs.