SWOT/TOWS Analysis
Complete each section to conduct a SWOT/TOWS Analysis. Enter one point per line. Use the strategy blocks to combine insights and generate clear, actionable strategic options. Start by entering your Strengths, Weaknesses, Opportunities, and Threats above. Once complete, matching pairs will appear in relevant strategy boxes below. Click a pair to insert and develop a strategy.
INTERNAL
FACTORS
(IFAS)
FACTORS
(IFAS)
EXTERNAL
FACTORS
(EFAS)
FACTORS
(EFAS)
Strengths (S)
Weaknesses (W)
Opportunities (O)
S/O Strategies
Generate options here that use strengths to take advantage of opportunities.
W/O Strategies
Generate options here that use opportunities to address or overcome weaknesses.
Threats (T)
S/T Strategies
Generate options here that use strengths to reduce, manage, or respond to threats.
W/T Strategies
Generate options here that minimise weaknesses and avoid or reduce threats.
The JPEG and PDF exports generate a clean A4 SWOT–TOWS artefact showing the full combined analysis and strategy matrix.
About
SWOT/TOWS Analysis is a structured analysis and strategy tool that helps you move from identifying strengths, weaknesses, opportunities, and threats to generating clear, actionable strategic options.